Vintage Marlboro F1 Bic Lighter Case – Red Lanyard Promo Strap paired with a beautifully textured

paired with a beautifully textured woven-style dial

a pretty hard to find reference that never had a wide international release

dressy aesthetic

The sunburst dial keeps things handsome and understated

this strap combines fashion with function effortlessly

Vintage Marlboro F1 Bic Lighter Case – Red Lanyard Promo Strap paired with a beautifully texturedIn the late 80s and 90s, Marlboros promotional machine around the Marlboro Man was in full swing. Alongside the well known Marlboro Miles program, similar point redemption campaigns ran globally, producing branded lifestyle merchandise that reflected the brands wider cultural reach including its high profile Formula 1 sponsorship era. This J3 Bic lighter lanyard case comes from that period. The bold Marlboro red, oversized logo and streamlined shape