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Guess GU00294 Titanflex Gucci is currently inventing aGUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marcianos put their innovative touch on the apparel industry, redefining denim. One of their initial designs was a stonewashed, slim fitting jean, the 3 zip Marilyn. This was the beginning of a long success story.