Optimum Original Color:SUNFISH born from the lineage of

born from the lineage of Simms' superior design ethos

Gets you more committed bites around cover

The Concept A2 hits harder than ever with a 25lb Bulldog Carbon Drag System that turns trophy-caliber fish into photo ops

thanks to a musky crankbait profile built to be seen and tracked

Why Serious Anglers Choose Shimano Miravel

Optimum Original Color:SUNFISH born from the lineage ofThe Optimum Original is a middle of the road workhorse built for covering water and staying in the strike zone with confidence. Born on the shorelines of Southern Californias Lake Casitas and Lake Castaic, it earned its reputation by producing the kind of sudden direction changes that make following fish commit. As a sinking swimbait, the Optimum Original lets you learn the fall and then use itcount it down to bottom or keep it tracking mid range with