Wella Illumina Color 10 Lightest Blonde 60ML Strength and Volume Cream The exclusive formula feels like

The exclusive formula feels like nothing - but ends up being everything

Unlike most black hair dyes on the market

Spray uniformly on dry hair

- Rotating cord for versatile placement

protect color

Wella Illumina Color 10 Lightest Blonde 60ML Strength and Volume Cream The exclusive formula feels likeCreate dimensional and natural looking color with up to 100% gray coverage with Illumina Color. Microlight Technology allows light to enter hair and radiate out, giving it a youthful luminosity. The built in Metal Purifier helps to protect hair from extra damage happening in the presence of metals wherever color is placed.